madhouse musings!

Chandigarh is bustling with activities of all sorts – art, theater, startup… and this one is Chandigarh’s FIRST Online Media (Offline) Conference!

Emagzin (an online magazine that focuses on things of importance, lifestyle and some mundane topics of interest) has decided to take things into charge and bring ‘city beautiful’ its first Online Media Conference.

Chandigarh, in the recent past, has been evolving into a great place to setup technology companies & initiate your start-up (more on this in a separate post). For a growing community, its most important that there are right forums for knowledge exchange. Though it would be good if all organisations individually working to make things happen in Chandigarh, would join hands to make a collective impact (a foolish/wishful thought, as everyone have their own agenda – but what the hell, no ones agenda will stop my thoughts!)

I am hoping this conference will be a great interaction for those who Online Media is relevant in Chandigarh & nearby regions of Punjab, Haryana & Himachal.

More on the conference here.

You can be a part of it too. Register.

More details:

It’s FREE!!!

Date: 7 August, 2010

Venue: Phd Chambers, Sector 31, Chandigarh

Starts @ 10am

Why would you attend?

1. They’ve got free lunch with the event!
2. You can network with more like-minded people
3. Listen to my gyaan on Online Media & Marketing

Seeya this weekend!

This post is a personal experience – a rarity on my blog, but this one deserves it!

I’ve been re-living my childhood for sometime now. All those who are parents can relate to what i say – with a 15 month old at home (Sanaa) – looking at the world in her perspective is a whole new learning for me! (As adults, how we forget – we learnt most of our basics just like our kids are doing!)

So, with the little one around i’ve found that my perspectives on a few things have changed mildly and in some cases turned overtly sensitive. But, this incident just brought back memories of when i was a school kid.

A bird couple – Myna’s toiled hard the past weeks to build their haven in the open duct we have in our balcony (we just don’t use that kitchen, hence the exhaust duct is just a duct). Sometime last week, i heard chirps of baby birds and i was super excited. Tend to parallel incidents and life stories (thats the dramatist in me, i guess) & so, even here i paralleled it to the birds nurturing their lil ones to us & Sanaa. I kept showing Sanaa the Mama-Papa birds and she learnt to says ‘bird’ ‘coz of that.

This morning, i heard these birds cry in horror. Their chirps were strange, very harassed. I went out into the backyard to look up to a staring cat. I shooed him away and i assumed these birds were threatened by the cat hovering around. Later when i went up, i though i’d just check on if all is well in the balcony. To my horror, i saw a fledgling lying on the ground – almost suffering.

I went into flash-back of my childhood, when Sparrows had laid eggs in the attic of my bathroom and one morning, a little chick had fallen down. I remember my dad warning me not to touch it with my bare hand – we’d carefully slid the little one onto a cardboard sheet and placed it back near its nest. My sis & i were happy that the little one was accepted back and not killed.

Experience advised me and i got to action. But the only hitch was – the nest was too high in the wall. So, i picked the little one up, made a make-shift sleeping pad for it by converting a tray and lining it with soft cloth & placed the little one in there. I was hoping the parents will pick the guy up and back home. Sadly, a couple of hours later, i did not see it happening. The parents were still hassled & confused! And the fledgling was tired & losing energy. It was almost immobile and i for a second thought i’d lost the little one. (sigh!) I fed it some water and it seemed to gain energy, but that was just not good enough!

I took things in my hand, got Sameer and Sanaa to aide me in my cause. While they guarded me and my stool from attacks from the parents, i restored the little one back into its hole.

Now, all kids are united. Parents are happy. They dint push the little one out to die (thank goodness!) I was super satisfied that normalcy has been restored. Felt good that i settled the minds of the parent myna’s. I looked at Sanaa and thought to myself – Good deed done, eh?!

Juliet:

‘Tis but thy name that is my enemy;
Thou art myself…
What’s in a name? that which we call a rose
By any other name would smell as sweet;
So Romeo would, were he not Romeo call’d,
Retain that dear perfection which he owes
Without that title. Romeo, doff thy name,
And for that name which is no part of thee
Take all myself.

Romeo:

I take thee at thy word:
Call me but love, and I’ll be new baptized;
Henceforth I never will be Romeo.

Shakespeare in his classic love tragedy Romeo & Juliet gives out a message that names of things do not really matter, but what things are is what matters. In the context of the play and in many other contexts of life it makes complete sense.

But, when it comes to naming your venture or your product it needs prudence, relevance & wit!

Why a good name?

From the brand perspective, a good name is vital for a venture. It’s like that sexily clad, most attractive hooker by the window that invites customers into that particular brothel. It’s the one thing your customers will identify you and your venture with for time immemorial. It is that name which reflects you and your company’s attitude & what you stand for.

Think – Pepsi, Coke, Google, Adidas, Amazon, Apple – all these names not just remind you of the company & its products, but the also evoke a particular emotion which we relate with each of these brands. That emotion is what makes us recall / remember these brands. And that is the importance of a “name”.

Why this post?

Recently, I’ve been in half a dozen discussions where we have been brainstorming a good name for a venture or a product being rolled by a startup. That inspired me to writing this post. This has a direction in which we thought while thinking up a name, a few personal experiences – my philosophy to deriving names – if you please

Empty Names?

Look around and think of popular brands that you can recall – all of them usually will have “empty” names that will relate to something the product stands for or the brand means. There are far few names which mean “literal things”. For example, Pepsi – in reality means nothing, except that it may be a derivative from “pepsin” the digestive enzyme used in that drink. But we associate it with “a refreshing fizzy drink” now, coz that’s our association.

Safe? Boring? Interesting? Innovative?

When thinking up names, you can either choose to be safe and boring. In other words, think up literal names for your venture or product. If you are selling books, you can call yourselves “The Book Sellers”; if your product is a pill that helps you maintain your weight and diet, it can be called “The Diet Pill”. Thanks to the bombardment during IPL, I remember Max mobile & fo a long time thought that Micro Max and Max were but the same, till I was proven wrong by a friend. This is the danger of a bad name – you will never make an identity for your brand / product / venture. Frankly, in today’s world where there is a million messages bombarded to the users; recall & recognition are huge challenges. These names don’t stand a chance.

So, you have no choice but to be a bit brave. Go all out and get innovative!

Pepsi, Coke, Google, Adidas – these are famous names now, but how easy was it to remember when they started out? They had a zing to it and the entire brand experience made the name stick for a long time! Pepsi was sold as “Brad’s Drink” first – imagine!!!

When you think up a name it’s a brand you are building based on the name. You do not want it restricting your growth after a while when you diversify and realize that your brand name doesn’t relate to what you do.

When I think up names I consider these, in no particular order though:

1. Who is the initial audience I will cater to?
2. Does my name sound “exciting” enough for them to try me out
3. Does the name invoke interest for people to “know more” – frankly, does a name like “GoCarry” invoke interest in wanting to know more for an online shopping protal? For me, NO! It sounds like something I have heard of before, something stale.
4. Does the name tease your audience? Google / Cisco – these names have a zing to it. It sounds unique and has freshness to it till date. Some company names I like which does bring a kind of newness on reading their names are – Lifemojo / Redbus / Xobni / Reditt / DeskAway / Twitter
5. Will my name stand relevant 2 years from now and beyond?
6. Does my name have an unique association that people can recall easily (of course, this also has to do with brand association, but some parts can be achieved in the name)
   1. For Example: Madhouse – we chose madhouse as we had read about this house of great fervor -where a lot of innovation, etc happen in One Hundred Years of Solitude by Grabiel Gracia Marquez and when were looking for a name – it came naturally to us. Also we thought the name is disruptive and will be remembered by people for its uniqueness as it’s a uncommon name.
   2. For Morpheus – we went to the top level of “What we were going to do” and somehow it was aligning ourselves with entrepreneurs’ dreams to achieve and make it a successful business. And so, we said okay we are dealing with dreams here. And since Madhouse was M and we did quite well as a business, we said lets look up names in M. Then we got an idea and said lets look up Greek God Names and we found Morpheus.

Look at something you can relate to. Something the entire team believes in. There is this now popular, then – a college rock band, I know of called – “Thermal and a Quarter” its called so coz 3 of them were pure Malayali’s and one was a quarter malayali. So Three Malayali’s and a Quarter Malayali – Thermal & a Quarter

You can also consider something that’s common among the founders, something that is near and dear to the founding team. Something that the team can associate with or are passionate about!

You may want to be a little conscious about “What is it that you are naming”. You do not want to call a doctor management system “Cookie”. But you also do not want to call it “EasyDr.”

Don’t be safe in choosing a name, experiment. If it does not work – you can always change it in the initial days of your company. But then, if you have a safe / neutral name – okay, its safe, but you will miss out on the excitement of experimenting. And most importantly, miss out on “Customer Recall and Recognition”. I mean, how many of us consume “Bhag Bakri Chai” – Really?! It may be the best chai in this world, but!

Where all to look:

Experiment with words, look for palindromes, seek “sounds-like” words, look up mythology, history of various cultures and countries. Look into science, math – google, red quanta are a couple of examples. Look at founder names – adidas, konika. Look at nature, wildlife, etc. The options are plenty, it only needs some innovative thought & a good sense of humor to arrive at a good name!

These are some of my personal experiences and tried tested methodology of arriving at a good name. Somehow, many a times its super instinctive too. So do not suppress your instinct. Happy Naming!

Interesting link to company names and how they originated here. So, what’s the story behind your company / product name?

Well, if you have an idea that you have been ruminating for a while now, then it just takes making up your mind to get started! That is the most important thing to get things rolling. As they say, the first step is the toughest but the largest.

Image Courtesy: Hurdles Start. by Robert Voors

In a day and age like today, there are far too many things that favor the prepared mind to get started and at low costs. Consider a few things:

• If yours’ is an internet venture, then your initial setup costs are almost zero
  • You can work from your bedroom (or anyplace you choose!)
  • You will incur basic internet costs
  • There is the cloud to host your website and park your data
  • There are very many productive tools online which offer you free + pay as you go options!
  • You can code as much as you want and achieve quite a bit & rope in like-minded friends to help you by offering pizza and some equity
  • You put your product out onto the relevant social media channels and get those early adaptors to use your product and spread it via word of mouth, thus reducing your marketing budgets to almost Zero!
  • There is a buzz about entrepreneurship in India today and so there are quite a few bright youngsters exploring to get started or join a startup, so that’s an opportunity to chance upon
  • If your venture requires offline presence too, then:
    • Lookup how much of money you can afford to invest yourself in the venture (it is important to have your skin in the game)
    • You can ask the Friends, Family, Fools pool also for some investments to get started!
    • Do a backward calculation of what all can you achieve with the money you have and how you can optimize it
    • All of us have a “Grand” plan, but that needs to Start someplace, so think of a minimal viable product (MVP) to start with or if yours is a multi-location idea, think of starting at one location that you can achieve with the initial money you have
    • Today there are multiple variations of shared workplaces to get you started on your physical presence, some that offer just space, some that offer an end-to-end space, connectivity, housekeeping, et al.
    • In all cases think “BootStrap”
    • Think “Innovative ways of making your money work hard for you”

In the end, this post may list things that sound easy. But, you will know what it takes only if you stop thinking about doing and ‘get started’! Nothing is as easy as it sounds, but luck favors the prepared mind. So, what are you waiting for? Get Started Now!

This is the Blog Post i wrote for L-Pad, as a Guest Writer, see original here.

All of us want that “best” Logo designed for our startup. That Logo, which will differentiate our brand from the clutter, something that will uniquely represent our USPs & one that will aesthetically appeal to all sensibilities!

So, what is that Good Logo or what all should it have?

I’m not a researched authority on Logo Designs, but practical experience coupled with some practical design sense has me listing the following:

• A good logo should look memorable and describe something. This is very important as Logo is an integral part of any business / brand. It is important to get the philosophy of what the company stands for represented in the logo unit.
• It should be memorable and be remembered even after the logo is out of one’s sight – what’s the point of not recognizing or recalling a brand after? (its a failed effort, if so)
• For a new brand, logos should favor – Simplicity & Directness Over Style & Subtlety You know the KISS rule, right?
• A logo should be effective without color (I mean black & white). The true test of a good logo is that it conveys what it does even without color.
• A logo that’s designed around a particular color is seldom a huge failure. Reminds me of the Nike “Swoosh” – I remember the thick strong swoosh – without Nike written anywhere around it and surprisingly without any color association.
• Though, you can definitely use color to your advantage, but only over and above the main logo element (the main parts of the logo) – say, the Mcdonald Golden arch. Good designers usually design in black or grey and then add the color element to it
• A logo should be scalable (ironically, the scalable term applys to logos too LOL). A logo should be such that it can be used in any shape, size, form, texture, context and it should convey the same meaning, should retain its effect and should have the capacity to replicate itself well.
• In short, the details in the logo should as clear while its 10feet as it will when it’s an inch in size. Think various use cases of the logo in its lifetime from website to button buddies
• A logo should be appropriate for the business it identifies. It should have a stand out effect over its competitors.
• Using an element for a logo just because it needs to be there is a bad design – the element should make sense and should be in context.
• Always use a simple, readable font for your logo – No fancy or remotely fancy font! A quick check on Logo’s of the most popular / big brands reveals that their font type is Solid & Simple
• Design of the logo should surround around “Readablity” of the brand / logo
• We want to load our first logo with all possible decorations – emboss effect / drop shadow / gradient / etc – Keep Away from all that temptation! KISS rule, remember?
• The most important aspect of any logo designing effort is that the end result should clearly break away from clutter and stand out screaming its identity.
• It is NOT always necessary for you logo to have a tagline. Read my post on taglines here.

It is important for you to take ownership of the logo design. Outsourcing it to a designer is the thing to do, but it is important that you know what you want and convey the same to the designer. You can try and draft a short design specification document which will list out mainly, but not inclusive:

• Brief description of the product / service / business for which the logo is being generated
• Purpose of the Logo
• Mission / Philosophy of the design / company
• Logo design concept – If you want to follow a particular style, if there is a story that the logo should convey, etc.
• Colors
• Any other important detail you may want the designer to remember

The above will not only let you convey your thoughts to the designer, but will help the designer understand what is required and estimate efforts.

Once the initial version of the logo design is out, its is important that you quickly go around and take customer / general user feedback by way some random sampling.  This you can do by asking directed questions to your friends & family, your team / employees, &  some select customers of yours. You can even get feedback from some perfect strangers by walking into a cafe and asking people for their feedback. You can always thank them for their time by buying them coffee!

Logo design is an iterative process and it changes with time. What is important to achieve is a clean design, easy to read and remember font & a simple representation of the same – such a design can be everlastingly relevant.

Here’s a site that has listed logo design trends and some interesting tips:
http://www.logolounge.com/articles/default.asp?Archive=True&ArticleID=680

There was a recent discussion on MVP gang about a particular “wrong-hire” which prompted me to write this longish experience-based note. For more on the discussion Robin of ReachTax has a blog post off it here.

Do not sell or glorify your start-up to the candidate. Be matter of fact, undersell the growth opportunity to the candidate. It may sound a little crazy for a tip, but in my experience, initial employees for a start-up should join the team for the work the start-up does and believe in the concept and the founding team. Joining a start-up for its “The Thing To Do”; For a great salary package, to help their resumes’ or to make their application to MBA look better are all not the right reasons from the start-up’s perspective.
1. Be Candid and Straight Forward in explaining the Job Description. List out the various things that the person will have to do when hired. Be explicit in listing out obvious things. When I hired for Madhouse in the initial days – we had a small 600 Sq Ft Basement Office – and we insisted that we interview candidates at our little basement office and explained to them what they had to do. “The What” had everything from – Major Responsibilities, Back-up functions and other things one would do as being a part of the team. If i were hiring a customer care person, for example – his/ her core responsibility was to answer request calls, make intelligent movie recommendations, confirm order and send it out for processing. Their back-up functions were – Doing sales calls, packing DVDs. The other things expected were – opening of the office if they were the first ones to come, closing the office if they were the last to leave (We had a solid iron shutter at the entrance), helping in promotions – if necessary – which meant participating in roadshows and interacting with potential customers at Malls and Promo stalls. We explained most of these and gave them real life examples of things to display we mean what we say. If you have to multi-task and do anything that’s required for the start-up or for the benefit of the customer, we all do it – that message was conveyed strongly.
We’d have written Job Descriptions. These JDs not only helped us get clarity on what was expected from the position we were hiring but most importantly, “set expectations right” at the candidates end. The JD would have main responsibilities and secondary responsibilities – listed as one line items. It would also have the main purpose of the position which were usually linked to key items like – customer acquisition and customer service.
Do a trial. In a start-up scenario, one wrong hire would cost us dearly. I’ve made a few wrong hiring decisions – this was not just a bad thing for my start-up, but was a bad  thing for the candidate too. There is no point trying to make the hire work to make it a good hire or convince yourself that its a good hire. Similarly, the candidate will be trying hard to ensure to himself and you that he’s a worthy candidate. This is a pain for the person as well as a loss for the start-up as each day does count and no point investing too much time in damage control or maintenance. As well invest that time in increasing value for customers and productively. And so, a trail period has always helped us. We infact follow it to this day @ MVP and “live-in” with companies before we official induct them as part of our portfolio. This trail period will help set expectations at both ends, get to know the candidate and him/her, the start-up culture better. So, at the end of the trial even if we have to let go of the candidate or the candidate chooses not to continue – it’s fair and not ugly. Only, ensure that the trial period test the candidates in various situations to find out how he performs. This helps evaluate not just his domain expertise and capability; but also his attitude, capacity to stretch & passion toward the start-up.
Another key aspect is to identify a wrong hire quickly and made a fast decision to let go! The longer you postpone a firing decision, the more painful it will get. Be logical and make a fast decision – all of us are humans and we learn out of our mistakes – so acknowledge it and rectify it. By making a fast firing decision -you not only do you and your start-up a favor, you will also be doing the candidate a favor! And ya, the first firing act will be the most painful
Once the person is in the team, treat them well, make them a part of the group and shower them with care, training and feedback helping him perform!
Finally, lead by example! If you expect someone to do an odd job that is typically not expected from that position outside of this startup – then, to make them comfortable and get on to doing it – the best motivation is to exhibit acts that display the founding team, CXOs doing similar things with ease. At Madhouse, Sameer and I sat on the worst possible seats giving the new ones to new hires. Soon we found that, team mates were happily sitting on a not so good chair, if they had to and do work without complaining! Their funda was, if Nandini and Sameer can we will too.

Longish thoughts, but hope it helps. Of course, these are based on my startup experiences in India, where i have seen unprofessional behavior exhibited by some experienced, top management guys; as well as experienced amazing professional behavior displayed by entry-level candidates!

Season’s Season’s Greetings y’all!

Last year, on World Diabetes Day I wrote a post on LifeMojo and their test site. You can read that post here.

One year down the lane, i have more than one reason to be compelled to write about LifeMojo!

I started to track my diet and activities on the LifeMojo platform and soon i realized that i had started to watch what i eat unconsciously!

I have also got onto the habit of checking for calorie content of the food i consume on LifeMojo and these guys have made it really easy to access that information – all that i need to do is ping the “Calories” buddy on my gtalk, input the food i am consuming and voila it gives me the calorie content of the same and more!

I set goals, mainly weight reduction goals and i have lost 8 kgs in all till date. All this, with no crash diets or rigorous exercises, but a well planned diet and some simple activity goals on LifeMojo.

I also tried their Diet Consultation and was on one of their diet plans for a while, but my travel schedule often made it difficult for me to follow the diet plan. But, what i do like about their diet plans are, they do not make you change your food habits, they work around things you like to consume and plan a diet for you!

I subscribe to their daily tip, it comes to me via SMS exactly @ 8 am each day! I kinda look forward to it right now, coz its a new insight each day. Tips that helps me in my daily life.

Something else i like about LifeMojo is their articles section on the website. It’s a melting pot of knowledge related to health and fitness – and not the run of the mill sorts, but features that add real value with tips that are very possible

The LifeMojo guys have constantly kept their product alive by introducing interesting features and kept the interest of users like me alive! Most recently they’ve added a bunch of diet consultation packages to their offering. The diet consultation is not online only, its a great mix of over the phone and online which makes the whole consultation and getting results out of it all the more real. There is someone following up with you!

Just a couple of days back they have launched their Forums – a new feature that brings in more interactivity and exchange of knowledge among the users of LifeMojo and people interested in health and fitness.

What’s more, a little bird also tells me that these guys are almost on the verge of hitting that break-even point and perhaps even go cash flow positive. Looking forward to that LifeMojo guys!

Meanwhile, now that i have a 8 month old at home, i am looking forward for LifeMojo to introduce something to track diet of infants and kids, say JuniorMojo or ChildMojo? What say guys?!

When i wrote to Himanshu of LifeMojo asking him for a few recent updates @ their end for this post, he offered this to all reader of my blog:

One time FREE Diet consultation for Diabetes Diet Plan on LifeMojo. Exclusive for the readers of madhouse musings!

Here is what you need to do:

Call +91 9008 999 189 and mention the coupon code NH14
and you can avail a one time free consultation for this

So, here’s to good health & a diabetes controlled world!

It’s that time of the month again, time to beckon upon another entrepreneur! Here’s a bonus, this time we have two entrepreneurs, who are a couple in real life too! So let’s gather around, learn, discuss, compare notes and get to know each other, this Second Saturday of November! Your participation is important and it matters, so here’s personally inviting you.

This month we have:

Vinay & Shalini Mehta, Founder of Pole Vault Technologies. Here is more about the company and the founders:

When: 14, Nov 2009 (Saturday); 3pm – 6pm

Where: RSVP me for details

Contact: Nandini: +91 9779140169 / nandiniATmorpheusventureDOTcom, Shahnaz: +91 9779450735 / shahnaz.jerathATchitkaraDOTeduDOTin

“Start-up Morning/Evening” is organized under the Xtreme Startups banner. It is a non-profit initiative to support & promote entrepreneurship.The events are organized with the support and help from a lot of friends in the startup community. Previous editions of the event have been held Mumbai, Bangalore, Chandigarh and Pune.

This edition of Xtreme Startups is supported by Chitkara University, Morpheus Venture Partners (MVP) and Startupnews.in

Format

* Event will be attended by 20+ start-up founders / entrepreneurs

* The event brings together Startup Founders to share experiences and interact with other start-ups in an informal manner

* Guests, like you, will typically be experienced entrepreneur / investor / a person from the start-up ecosystem

* Participation is “invite only”, concentrated group of Startup Founders and others in the startup ecosystem. There is no fee for attending the event

* Refreshments will be provided at the event

What will you gain from the event?
* Opportunity to interact with others in the startup ecosystem
* Share and learn from each others experiences in running businesses
* Potential to meet a business partner, investor, employee, etc.
* Opportunity to build a strong startup community

Please confirm your participation by replying to this mail. If you want to bring a guest or a fellow entrepreneur along, do let us know in reply to this mail.

If you’d like to NOMINATE a speaker or topic for the event, please do so by sending us a mail: nandiniATmorpheusventure.com

Please Note: Xtremestartups event happens on the Second Saturday of every month between 3pm and 6pm, block your calendars to meet fellow entrepreneurs and exchange notes on best practices of building businesses!

See you on Saturday!

This month we have:

Vishal Chalana, Winshuttle (www.winshuttle.com), a leading provider of data entry and data download tools for SAP, Winshuttle is Headquartered in the US with its R&D outfit in Chandigarh, India.

When: 10, Oct 2009 (Saturday); 3pm – 6pm

Contact: Nandini: +91 9779140169 / nandiniATmorpheusventureDOTcom, Shahnaz: +91 9779450735 / shahnaz.jerathATchitkaraDOTeduDOTin

“Start-up Morning/Evening” is organized under the Xtreme Startups banner. It is a non-profit initiative to support & promote entrepreneurship.The events are organized with the support and help from a lot of friends in the startup community. Previous editions of the event have been held Mumbai, Bangalore, Chandigarh and Pune. Read coverage here.

This edition of Xtreme Startups is supported by Chitkara University, Morpheus Venture Partners (MVP) and Startupnews.in

Format

* Event will be attended by 20+ start-up founders / entrepreneurs

* The event brings together Startup Founders to share experiences and interact with other start-ups in an informal manner

* Guests, like you, will typically be experienced entrepreneur / investor / a person from the start-up ecosystem

* Participation is “invite only”, concentrated group of Startup Founders and others in the startup ecosystem. There is no fee for attending the event

* Refreshments will be provided at the event

What will you gain from the event?
* Opportunity to interact with others in the startup ecosystem
* Share and learn from each others experiences in running businesses
* Potential to meet a business partner, investor, employee, etc.
* Opportunity to build a strong startup community

Please confirm your participation by replying to this mail. If you want to bring a guest or a fellow entrepreneur along, do let us know in reply to this mail.

If you’d like to NOMINATE a speaker or topic for the event, please do so by sending us a mail: nandiniATmorpheusventure.com

Please Note: Xtremestartups event happens on the Second Saturday of every month between 3pm and 6pm, block your calendars to meet fellow entrepreneurs and exchange notes on best practices of building businesses!

See you on Saturday!